I speak corporate strategy. And I speak wild soul.
(And I know exactly how hard it is to live in the space between them.)
If we met a few years ago, you would have seen a woman who seemed to be rocketing towards my dreams. I had earned my roles, my trajectory was robust, and I had limitless entrepreneur drive to make things happen.
But if you looked a little closer, you might have seen the truth.
I was the "fixer" for everyone else, but I had no idea how to fix the quiet emptiness growing inside my own chest. I was winning the game, but I felt like I was losing myself.
I’m Liz Stubbs. I help high-achieving women stop performing for the world and start coming home to themselves.
I thought I just needed better time management.
When the exhaustion first hit, I treated it like a project. I bought the systems and took the workshops. I optimized my schedule. I tried to "logic" my way out of the stress. I told myself that if I could just get through this next quarter, the fog would lift.
But the fog didn't lift. It got heavier.
I was waking up with that familiar "spaghetti mind"—thoughts tangled and scattered before my feet even hit the floor. I felt a deep, spiritual fatigue that sleep couldn't touch.
I had checked all the boxes society gave me: success, stability, reputation. So why did I feel like I was wearing a costume?
I realized was living in support of other people’s dreams and metrics. I was a brain carrying my body around like a piece of luggage. I had postponed my intuitive guidance so many times that it had stopped talking to me.
I didn't need a new calendar. I needed a new North.
The Pivot
I stopped trying to throw mental solutions at a spiritual problem.
I started to dismantle the "Superwoman" identity I had built. I learned that the "messy middle"—that scary place between who you were and who you are becoming—isn't a mistake. It’s fertile ground. It’s where the real work happens.
I realized that we don't need to burn our lives down to find happiness. We just need to start listening again. We need to move out of our minds and into our bodies. We need to find the "wild" part of ourselves that we buried under layers of obligation and "shoulds."
From Force to Flow
What I believe (and what I don't).
I believe in the MVP (Minimum Viable Product) of the Soul. You don't need to overhaul your entire life overnight. We test. We tweak. We take small, safe steps toward your truth.
I believe your body holds the score. You can’t think your way out of burnout. You have to feel your way through it.
I don’t believe in "fixing" you. You aren't broken. You are just muffled. My job isn't to give you the answers; it’s to help you hear your own voice again.
I believe the "midlife crisis" is actually a chrysalis. It feels dark and gooey right now, but this is just germination. You are preparing to fly.
On a Personal Note: When I'm Not Wayfinding
I’m human, too. When I’m not helping women navigate their own North, you can usually find me:
Wandering in the woods (it’s where I do my best listening).
Binging on murder mysteries and spy novels (my idol was Trixie Belden).
Creating a sanctuary for the wildlife, but mostly scheming about what native plants I need to add to the farmette.
Drinking dark coffee before the sun comes up and appreciating the wonders.


You've been the strong one long enough.
You don’t have to navigate the woods alone. Let’s find your path back to the center.
Come Home to Your North
SOUL NORTH Wayfinding
liz@soulnorthwayfinding.com
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